The International Module at Bologna Business School. Bologna, Italy

The international module at Bologna Business School aims to emphasize business model innovation by focusing on the specific characteristics of worldwide known Italian companies, with a special reference to those that are established in the Emilia-Romagna region. To a broad extent, the international module aims to present specific issues of effective business model design, assessment and execution.

A selected group of academic professors, top managers, entrepreneurs and key note experts will be involved in the program in order to provide a unique experience for our overseas friends.

With reference to the five content-filled working days (Monday to Friday), every day will be fully focused on a specific issue or topic aimed at doing business in Europe or Italy, in order to give the proper depth to the sessions. The faculty director be in charge of providing a holistic view during the week.

Villa Guastavillani - Via degli Scalini,
18 40136 Bologna (BO) - Italy

Sara Stano
Tel: +39 0512090111


Target and Learning Objective

Managers and entrepreneurs who want to:

  • Assess their business model profit potential

  • Exploit levers of their business profit potential

  • Explore new business models

  • Steer effective business model exploitation and new business model implementation

Participants will better understand and work on:

  • Business model frameworks

  • The ingredients of successful business models

  • Analytics for business model design

  • Cases of business model innovation in the luxury & design industry

  • The context of business model innovation

Ingredients of Successful Business Models and Program Outline

  • Successful business model

  • Entrepreneurship

  • Vision & Leadership

  • Business analytics skills

  • Market potential

  • Effective positioning and pricing

  • Unique & durable competitive advantages

  • Systemtic thinking

  • Technology breakthrough


  • Interactive lectures

  • Experience from the business battlefield

  • Team work

  • Social networks confrontation

  • Holistic and multiperspective approach

  • Company visits

What's Hackathon

  • The EMBA International Week Hackathon is our program's latest innovation. Participants grouped in teams will work on these challenges providing advice, suggestions, business ideas and insights. After the discussion, the final ranking and its winners will be decided, followed by a celebratory toast for the occasion.

All the sessions will be highly interactive, with the participation of top managers, entrepreneurs and experts. Participants will have access to the Bologna Business School e-learning platform, in order to know the details of the program and to receive introductory learning materials concerning the topics of each working day of the module.

BBS Program at a glance

Saturday, September 15th  Program presentation

Afternoon ~ Welcome. Program overview. Ice breaking. Companies briefing
Teacher: Prof. Riccardo Silvi 
Evening ~ Welcome dinner at Bologna Business School

Sunday, September 16th City tour

Morning ~ Optional City tour: a walk through historical and cultural heritage of Bologna 
Afternoon ~ Free time

Monday, September 17th Political Economy and Business Model Innovation

Morning ~ The European and Italian Context: A general overview of the economic, social and political characteristics of the local, national and continental context.
Teacher: Prof. Filippo Andreatta 
Morning and Afternoon Morning ~ The concept of Business Model and tools for Business Model Representation. Managerial Cognition, Dominant Logic and Business Model Thinking.
Teacher: Prof. Luca Gatti
Evening ~ Cooking experience and networking dinner at Casa Artusi 

Tuesday, September 18th Business Performance Analytics

Morning ~ Frameworks and tools for business modeling, business model assessment and implementation.
Teacher: Prof. Riccardo Silvi 
Afternoon ~ Company visit and Leader's Corner at Ducati

Wednesday, September 19th  Marketing and Sales for Business Innovation 

Morning ~ New trends in marketing and sales activities and The excellence of marketing and sales "made in Italy" and The excellence of marketing and sales "made in italy"
Teacher: Prof. Fabio Ancarani 
Afternoon ~ Company visit and Hackaton at Montenegro
Teacher: Prof. Riccardo Silvi 

Evening ~ Company visit and Leader's corner at Fico - Eataly world. Networking Aperitivo

Thursday, September 20th Day trip 

Morning ~ visit to Davines, a world leader in the formulation and manufacturing of high skin and hair care products. 
Evening ~ Hackathon at Davines 
Teacher: Prof. Riccardo Silvi 

Friday, September 21st Smart connected things and Business Potential 

Morning ~Internet of everything: overview and opportunities for Business Innovation Hackathon (at BBS) with DQuid, a technology and innovation company 
Teacher: Prof. Stefano Marzani - Riccardo Silvi
Afternoon ~ Farewell Cocktail and certificate presentation at BBS

Saturday, September 22nd
Free time



Filippo Andreatta

Filippo Andreatta is Full Professor of Political Science and is President of the Master’s degree in International Sciences at the University of Bologna. He is Vice president of Arel and Director of the Research Center on War, Peace and International Change, part of the Bruno Kessler Foundation. He has held several important positions in national and international institutions.

Fabio Guido Ulderico Ancarani

Fabio Guido Ulderico Ancarani

Fabio Ancarani is Full Professor of Economics and Business Management and Marketing; he is also member of the Council of the School of Economics, Management and Statistics the University of Bologna. Furthermore, he is Associate Dean, member of CDA. He is sales and marketing management director and is also director of Executive master in sales and marketing at Bologna Business School. He has obtained ITP at the Stockholm School of Economics. He has been Visiting Scholar at the Robert H. Smith of Business University of Meryland and Visiting Professor at the ESCP-EAP (European School of Management) in Paris. His research is focused on the strategies of marketing, customer value management, customer value pricing and competitive dynamics of digital economy. He has edited many articles both in international and national periodics.

Riccardo Silvi
Riccardo Silvi is Associate Professor at the University of Bologna where he teaches Performance Measurement Systems, Cost Management, Business Performance Analytics. He is Scientific Director of the Master in Business Administration, Finance and Control at Bologna Alma Business School. His main research interests include management control, strategic cost management, performance management and business modeling, on which he has a number of publications in reviews such as European Accounting Review, International Journal of Productivity and Performance Management, Cost Management, Advances in Management Accounting, Journal of Corporate Accounting and Finance and the Journal of Operations Management.

Luca Gatti

Luca Gatti, currently European Head of Business Strategy Services at AKQA (part of WPP), has a long experience in business strategy, acquired at the Boston Consulting Group. Luca has led several business innovation projects enabled by digital technology, among others: the ENI's car sharing service "enjoy" and the AC Milan's MilanLab athletic services.


Hotel Porta San Mamolo 

Distance: At the heart of the city center, 10 minutes from BBS by taxi.
Room Fees: Double room (single use) 78 euro per night; twin room 90 euro per night.
Booking deadline: July 1st, 2019 - Limited number of rooms - Minimum five nights reservation - breakfast included but taxes are not included. 

Hotel University

Distance: At the heart of the city center, 10 minutes from BBS by taxi
Room Fees: Double room (single use) 74 euro per night; twin room 90 euro per night.
Booking deadline: July 1st, 2019 - Limited number of rooms - Minimun five nights reservation - breakfast included but taxes are not included 



FICO EATALY WORLD, Discover Italian agriculture by visiting 2 hectares of open-air fields and stables housing more than 200 animals and 2000 cultivars. Understand food processing by visiting the 40 farming factories and observing how meat, fish, cheese, pasta, oil, beer, sweets, etc. are processed. Taste traditional Italian food at FICO’s 40 restaurants and refreshment points. Jump on a “ride” by exploring FICO’s 6 large educational “rides” dedicated to Fire, Earth, Sea, Animals, Bottled Goods, and the Future. Learn and have fun by attending up to 30 events and 50 classes per day held in classrooms, theaters and learning facilities. Plan your meetings and conferences at FICO’s fully furnished Congress Centre accommodating from 50 to 1000 people. Inside the park, visitors can decide to walk or bike on their own or guided by FICO’s Biodiversity Ambassadors.

Student Experiences (Photos & Videos)