The International Module at Bologna Business School. Bologna, Italy

The international module at Bologna Business School aims to emphasize business model innovation by focusing on the specific characteristics of worldwide known Italian companies, with a special reference to those that are established in the Emilia-Romagna region. To a broad extent, the international module aims to present specific issues of effective business model design, assessment and execution.

A selected group of academic professors, top managers, entrepreneurs and key note experts will be involved in the program in order to provide a unique experience for our overseas friends.

With reference to the five content-filled working days (Monday to Friday), every day will be fully focused on a specific issue or topic aimed at doing business in Europe or Italy, in order to give the proper depth to the sessions. The faculty director be in charge of providing a holistic view during the week.

Address
Villa Guastavillani - Via degli Scalini,
18 40136 Bologna (BO) - Italy

Antonella Scalise
Program Manager
antonella.scalise@bbs.unibo.it
+39-051-2090123

Website:http://www.bbs.unibo.it/
Phone:+39-051-2090111
Location
City Guide
City Photos
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Target and Learning Objective

Managers and entrepreneurs who want to:

  • Assess their business model profit potential

  • Exploit levers of their business profit potential

  • Explore new business models

  • Steer effective business model exploitation and new business model implementation

Participants will better understand and work on:

  • Business model frameworks

  • The ingredients of successful business models

  • Analytics for business model design

  • Cases of business model innovation in the luxury & design industry

  • The context of business model innovation

Ingredients of Successful Business Models and Program Outline

  • Successful business model

  • Entrepreneurship

  • Vision & Leadership

  • Business analytics skills

  • Market potential

  • Effective positioning and pricing

  • Unique & durable competitive advantages

  • Systemtic thinking

  • Technology breakthrough

Methodology

  • Interactive lectures

  • Experience from the business battlefield

  • Team work

  • Social networks confrontation

  • Holistic and multiperspective approach

  • Company visits

What's Hackathon

  • The EMBA International Week Hackathon is our program's latest innovation. Participants grouped in teams will work on these challenges providing advice, suggestions, business ideas and insights. After the discussion, the final ranking and its winners will be decided, followed by a celebratory toast for the occasion.

All the sessions will be highly interactive, with the participation of top managers, entrepreneurs and experts. Participants will have access to the Bologna Business School e-learning platform, in order to know the details of the program and to receive introductory learning materials concerning the topics of each working day of the module.

BBS Program at a glance

Saturday, September 15th  Program presentation

Afternoon ~ Welcome. Program overview. Ice breaking. Companies briefing
Teacher: Prof. Riccardo Silvi 
Evening ~ Welcome dinner at Bologna Business School

Sunday, September 16th City tour

Morning ~ Optional City tour: a walk through historical and cultural heritage of Bologna 
Afternoon ~ Free time

Monday, September 17th Political Economy and Business Model Innovation

Morning ~ The European and Italian Context: A general overview of the economic, social and political characteristics of the local, national and continental context.
Teacher: Prof. Filippo Andreatta 
Morning and Afternoon Morning ~ The concept of Business Model and tools for Business Model Representation. Managerial Cognition, Dominant Logic and Business Model Thinking.
Teacher: Prof. Luca Gatti
Evening ~ Cooking experience and networking dinner at Casa Artusi 

Tuesday, September 18th Business Performance Analytics

Morning ~ Frameworks and tools for business modeling, business model assessment and implementation.
Teacher: Prof. Riccardo Silvi 
Afternoon ~ Company visit and Leader's Corner at Ducati

Wednesday, September 19th  Marketing and Sales for Business Innovation 

Morning ~ New trends in marketing and sales activities and The excellence of marketing and sales "made in Italy" and The excellence of marketing and sales "made in italy"
Teacher: Prof. Fabio Ancarani 
Afternoon ~ Company visit and Hackaton at Montenegro
Teacher: Prof. Riccardo Silvi 

Evening ~ Company visit and Leader's corner at Fico - Eataly world. Networking Aperitivo

Thursday, September 20th Day trip 


Morning ~ visit to Davines, a world leader in the formulation and manufacturing of high skin and hair care products. 
Evening ~ Hackathon at Davines 
Teacher: Prof. Riccardo Silvi 

Friday, September 21st Smart connected things and Business Potential 

Morning ~Internet of everything: overview and opportunities for Business Innovation Hackathon (at BBS) with DQuid, a technology and innovation company 
Teacher: Prof. Stefano Marzani - Riccardo Silvi
Afternoon ~ Farewell Cocktail and certificate presentation at BBS

Saturday, September 22nd
Free time

 

 

Filippo Andreatta


Filippo Andreatta is Professor of Political Science at the University of Bologna, where he teaches International Politics and Strategic Studies. He is Director of the International Politics Laboratory (IP LAB) of the Bruno Kessler Foundation and the University of Trento.
Previously, he has held teaching appointments at the University of Parma, Trento, the Bologna Center of Johns Hopkins University's Paul Nitze School of Advanced and International Studies and Bocconi University.
He has attended the United World College of the Atlantic and has obtained a Bachelor at the London School of Economics, a Laurea (cum laude) at the University of Bologna, a MA at Columbia University and a Ph. D. at the London School of Economics.
He has written extensively on the subjects of collective security, international order, the causes of wars and Italian and European foreign policies. He is author of 4 monographs, coauthor of a handbook on international relations theory (currently adopted by 15 Italian universities) and has edited two books. He is also author of more than 80 articles in journals or book chapters in Italian or English.
He has coordinated research projects for the Italian Ministry of University and Research, the Ministry of Foreign Affairs, Nato and the Oecd. He has been a fellow at Nato, the Western European Union, the European University Institute.
He is on the editorial board of the Journal of International Relations and Development, and has previously been part of the editorial boards of the Rivista Italiana di Scienza Politica and of Il Mulino publishing house. He has been a cofounder and the first Co-Chairman of the Standing Group on International Relations of the Italian Association of Political Science.
He has written op/eds for il Corriere delle Sera since 2005. He is vice-president of the think tank Arel in Rome.


Fabio Guido Ulderico Ancarani

Fabio Guido Ulderico Ancarani
Full Professor of Marketing at the University of Bologna and Associate Dean for Executive Education at Bologna Business School. Director of the Executive Master in Sales and Marketing at Bologna Business School. He has co-authored with P. Kotler, K. Keller and Michele Costabile the italian edition of the book Marketing Management. He serves as advisor and strategic marketing consultant for international and national companies, supporting them to develop customer value based innovative strategies in marketing and sales.



Riccardo Silvi
Riccardo is Associate Professor of Management Accounting at the Faculty of Economics - Forlì campus, of the University of Bologna (Italy), and member of the Department of Management Studies of the same University. He teaches Strategic financial analysis, Management Accounting and Strategic Cost Management. His research interests focus on Strategic Management Accounting, Analytical Business performance management, and Strategic Cost Management. Riccardo is affiliated researcher at CEPRA at the University of Augsburg, and was visiting professor at the Faculty of Economic Sciences of the Georg-August, Göttingen, University. He was visiting professor at Babson College (Boston), at the University of Sydney and at the McQuarie Graduate School of Management of Sydney. He is the Consortium Faculty Director at Bologna Business School.



Luca Gatti

Luca Gatti, currently European Head of Business Strategy Services at AKQA (part of WPP), has a long experience in business strategy, acquired at the Boston Consulting Group. Luca has led several business innovation projects enabled by digital technology, among others: the ENI's car sharing service "enjoy" and the AC Milan's MilanLab athletic services.

Hotel Porta San Mamolo 

Distance: At the heart of the city center, 10 minutes from BBS by taxi.
Room Fees: Double room (single use) 95 euro per night; twin room 115 euro per night.
Booking deadline: July 31st, 2018 - Limited number of rooms - Minimun five nights reservation - breakfast included but taxes are not included. 
Contact: info@hotel-portasanmamolo.it


Please remember to specify that you're coming for the INTERNATIONAL WEEK to get the reserved fees.

Hotel Touring Bologna 
Distance: At the heart of the city center, 10 minutes from BBS by taxi
Room Fees: Double room gold (single use) 110 euro per night.
Booking deadline: June 15th, 2018 - Limited number of rooms - Minimun six nights reservation - breakfast included but taxes are not included.
Contact: Manuela, hoteltouring@hoteltouring.it

Please remember to specify that you're coming for the INTERNATIONAL WEEK to get the reserved fees.


Hotel Metropolitan
Distance: At the heart of the city center, 10 minutes from BBS by taxi
Room Fees: Double room (single use) 95 euro per night; twin room 130 euro per night.
Booking deadline: June 10th, 2018 - Limited number of rooms - Minimun five nights reservation - breakfast included but taxes are not included
Contact: booking@hotelmetropolitan.com

Please remember to specify that you're coming for the INTERNATIONAL WEEK to get the reserved fees.

Hotel University
Distance: At the heart of the city center, 10 minutes from BBS by taxi
Room Fees: Double room (single use) 74 euro per night; twin room 90 euro per night.
Booking deadline: June 12th, 2018 - Limited number of rooms - Minimun five nights reservation - breakfast included but taxes are not included 
Contact: info@hotel-university.com

Please remember to specify that you're coming for the INTERNATIONAL WEEK to get the reserved fees.

 Coming soon...






Student Experiences (Photos & Videos)

EMBAConsortium