The International Module at the COPPEAD Graduate School of Business

The international module at COPPEAD will address the issues and opportunities of fast developing countries. Growth, innovation, flexibility, social inclusion and fast change are key issues for global businesses in the country. Participants will get, in a very short period, an overview of Brazilian Environment. The Economical, Financial, Political, Social and Technological aspects of the country will be discussed with our professors and invited top managers and top government officials. Afternoon visits will be used to illustrate the issues and bring context to the analysis. During the stay in Rio each day will be dedicated to a key topic for those interested in doing business in Brazil.

COPPEADs professors will coordinate each topic and invite top managers, entrepreneurs and state secretaries to provide multiple perspectives to the participants. At the end of the module the participants will better understand the country and its characteristics, be able to recognize key trends and uncertainties of the Brazilian environment and identify business opportunities.

 

Address
The Federal University of Rio de Janeiro
Rua Paschoal Lemme, 355 Cidade Universitária - Rio de Janeirobr RJ - 21941-918

Marco Rodrigues
Consortium Coordinator
marco.rodrigues@coppead.ufrj.br
+55(21) 3938-9898

Website:http://www.coppead.ufrj.br/
Phone:+55(21) 3938-9898
Location
City Guide
City Photos

Program Overview and Objectives

The international module at COPPEAD will address the issues and opportunities of fast developing countries. Growth, innovation, flexibility, social inclusion and fast change are key issues for global businesses in the country. Participants will get, in a very short period, an overview of Brazilian Environment. The Economical, Financial, Political, Social and Technological aspects of the country will be discussed with our professors and invited top managers and top government officials. Afternoon visits will be used to illustrate the issues and bring context to the analysis. During the stay in Rio each day will be dedicated to a key topic for those interested in doing business in Brazil. COPPEADs professors will coordinate each topic and invite top managers, entrepreneurs and state secretaries to provide multiple perspectives to the participants. At the end of the module the participants will better understand the country and its characteristics, be able to recognize key trends and uncertainties of the Brazilian environment and identify business opportunities.

Audience

This program is designed for managers who want to understand Brazil and how to do business in a democratic BRIC country with a unique social, cultural and economical landscape.

Methodology

Participant-Centered Learning Analysis of Brazilian Social, Economic and Cultural Environment; based on Pre-readings, Business Cases Discussions, Group works and Company Visits Program at glance (PDF)

Program at glance (PDF)

  • Saturday, September 16th: 
    • Morning and Afternoon: Free time. 
    • Evening: Pick-up at 7pm; Welcome Dinner; Drop-off around 10pm
  • Sunday, September 17th: 
    • Morning and Afternoon: Pick-up at 10am; Visit Christ and Corcovado; Visit Sugar Loaf; Drop-off around 5pm. 
    • Evening: Free time
  • Monday, September 18th: 
    • Morning: (1) Overview -  Case Brazil’s Enigma. Prof. Nogueira / (2) Economics
    • Afternoon: Visit to Rio's City Control Center - Prof. Roberto Nogueira
  • Tuesday, September 19th:
    • Morning: (1) Finance - Prof. Carlos Heitor / (2) Social Inclusion - Prof. Danilo Moura.
    • Afternoon: Visit to Rio de Janeiro Porto Maravilha - Prof. Marco Rodrigues
  • Wednesday, September 20th:  
    • Morning: (1) Energy Scenarios - Prof. Roberto Schaeffer / (2) Consumer Behavior - Prof. Roberta Campos & Maíra Machado
    • Afternoon: Visit Beleza Natural. Prof. Roberta Campos
  • Thursday, September 21st:
    • Morning: Visit Globo TV. Prof. Marco Rodrigues
    • Afternoon: Information & Entertainment - Prof. Paula Chimenti
  • Friday, September 22nd:
    • Morning: (1) Culture - Prof. Adriana Hilal / (2) World Class Companies - Case Vale. Profs. Roberto Nogueira & Marcos Lewin
    • Afternoon: Innovation and Start-Ups in Brazil - Prof. Billy Nascimento
    • Evening: Farewell Dinner

Fabio Guido Ulderico Ancarani
Roberta Campos

Roberta Campos is Professor in Marketing and Consumer Behavior for the Institute of Business Administration Coppead / UFRJ. PhD and MsC in Business Administration at COPPEAD / UFRJ and in Social Sciences at Paris Descartes / Sorbonne. Marketing experience in multinationals like Unilever, Coca-Cola and SCJ / Johnson Wax. Researcher at the Center for Studies in Consumption - COPPEAD / UFRJ, since 2005. Researches low-income consumers since since 2009.



Adriana Garibaldi de Hilal

Adriana Garibaldi de Hilal was born in Argentina, got her PhD from the Federal University of Rio de Janeiro and did a post doctoral research in International Business at Tilburg University. She is a Professor of International Business at COPPEAD, researching and teaching in MBA, PhD and Executive MBA courses. She has published several articles in international periodicals and books. Adriana is COPPEADs Vice Dean of International Relations.




Roberto Nogueira

Roberto Nogueira is Globo Professor of Strategy, Organizations and Information Systems of COPPEAD GSB. He coordinates the Executive MBA program and the Research Center on Strategy and New Media. He also taught in other graduate programs: Global Partners MBA (with Georgia State University and IAE Sorbonne), Building Ventures in Latin America (Harvard Business School, University of S?o Paulo and Insper), MBA - University of San Diego, MBA - Audencia-Nantes. Roberto consulted for several organizations in the area of Strategy and Business Innovation: Globo Corporation, Receita Federal do Brasil (Brazils Internal Revenue System), ACCOR Group (in Brazil, Mexico and Argentina), the State Government of Santa Catarina, Bahia, São Paulo and several other Brazilian states. He graduated in Economy and Information Systems at the Catholic University of Rio de Janeiro, got a MBA from COPPEAD and a PhD from the University of São Paulo.



Carlos Heitor Campani

Carlos Heitor Campani holds a Ph.D. degree from EDHEC Business School (France) and a M.Sc. degree from COPPEAD Graduate School of Business at the Federal University of Rio de Janeiro (Brazil), both in Finance. He completed in 2014 a Post-Doc position at Princeton University (USA). He is currently Professor of Finance at COPPEAD Graduate School of Business, from the Federal University of Rio de Janeiro and a Research Associate of EDHEC-Risk Institute (France). His research interests are in areas such as optimal portfolio and consumption strategies, asset pricing, project valuation, derivatives and risk analysis, real options, empirical finance, personal & family finance, and Brazilian private pension plans.
Carlos Heitor is currently the chief editor of the international journal Latin American Business Review, published by Taylor & Francis. He has taught for several international institutions such as EDHEC Business School in France, London and Singapore, the International University of Monaco and Pittsburgh University. He has made presentations to industry members and academics in Brazil, London, Monaco and Princeton. He also acts as a financial consultant, having already worked for many important companies located in Brazil such as TIM, Zayd Group, Light Corp., Investidor Profissional, SENAC, Laep Investments, and Bocater, Camargo, Costa e Silva Advogados Associados. Carlos Heitor is currently the President of Alumni COPPEAD.




Marco Rodrigues 

Marco Rodrigues holds a M.Sc. from COPPEAD Graduate School of Business at the Federal University of Rio de Janeiro (Brazil) in Strategy. He was part of the Wharton School of the University of Pennsylvania’s MBA Exchange Class in 2009. He has a degree in Social Communication from Rio de Janeiro’s Federal University. Marco Rodrigues is a Business Consultant, providing services for Brazilian companies like InfoGlobo, Proteste and Globosat. Additionally, he is a PhD student and a Research Associate at Coppead’s Center for the Study of Innovation and Strategy, publishing articles in areas such as Marketing, Strategy and Innovation and presenting his studies in conferences in Brazil and abroad. He is also the current EMBA Consortium Adjunct Coordinator for Coppead.



Danilo Moura

Danilo Moura is a Public Policy Evaluator for the Rio de Janeiro Municipality, with special focus on World Bank Projects. Previously worked for the Americas Society/Council of the Americas and the Defense and Security Program of the Transparency International. He got his MSc in Public Administration from Columbia University and a BSc in International Relations from the University of São Paulo.



Roberto Schaeffer

Dr. Roberto Schaeffer teaches and conducts research in the Energy Planning Program of the Federal University of Rio de Janeiro, Brazil, where he currently holds an Associate Professor position in Energy Economics. He holds a Ph.D. in Energy Management and Policy from the University of Pennsylvania, a M.S. in Energy Planning from the Federal University of Rio de Janeiro, and a B.S. in Electrical Engineering from the Federal University of Parana, in Brazil. His main interests are in the fields of energy efficiency, renewable energy and global climate change. Dr. Schaeffer has already supervised more than 90 masters and Ph.D. theses and published more than 100 scientific papers in the fields of energy and the environment. Previously to his current professional position in the Energy Planning Program, he was, for two years, between 1991 and 1993, a Visiting Professor at the Center for Energy and the Environment, and a Lecturer at the Wharton School, both at the University of Pennsylvania. In 2008 he was offered, and accepted, a Chair of Visiting Professor in Brazilian studies in Canada, lecturing in five different Canadian universities with the support of the Ministry of Foreign Affairs and International Trade of Canada. Dr. Schaeffer has been contributing to the Intergovernmental Panel on Climate Change (IPCC) reports and assessments since 1994 both as a Lead-author (LA) and a Coordinating-lead-author (CLA). In May 2011 he ended his role as one of the two CLAs of the chapter on “Mitigation Potential and Costs” of the 2011 IPCC Working Group 3 Special Report on Renewable Energy Sources (SREEN), and as of July 2011 he began his new role as one of the two CLAs of the chapter on “Transport”, of the, just started, IPCC Working Group 3 Fifth Assessment Report (AR5), to be delivered in 2014. Dr. Schaeffer is also Associate-editor of the two British scientific journals Climate Policy and Energy-The International Journal.



Billy Nascimento

Billy Nascimento is the Brazilian representative of Neuromarketing Science and Business Association (NMSBA), the largest neuromarketing association in the world. Has a PhD in neurophysiology and has developed projects related to the Department of Health. He is currently professor of Neuroscience Consumption's course at ESPM. Billy is Forebrain’s co-CEO working in the Business Development and Innovation areas.



Maíra Machado

Maíra Saruê Machado is the Research Director of Instituto Locomotiva. She holds a master’s degree in Sociology and a bachelor’s degree in Social Science from Universidade de São Paulo (USP). In over 15 years of experience as a researcher, she conducted market, social and academic studies with the most different scopes and objectives, using qualitative and quantitative methodologies. Prior to Locomotiva, she was a Research Director at Data Popular, focused on emerging markets, and her previous professional experience was as a Research Manager at Ipsos Public Affairs.



Paula Chimenti

Paula Chimenti is a Professor of Strategy, Organizations and Information Systems at COPPEAD/UFRJ. She is the Vice Dean for the Full-Time MBA at COPPEAD and was responsible for designing and coordinating Executive MBA programs at this Institution. Dr Chimenti holds a PhD from COPPEAD and a Masters in Business Administration and specialization in Marketing from PUC-Rio, whence she graduated in Social Communication. Chimenti has over 10 years of professional experience in companies in different sectors, where she has had the opportunity to work in marketing and communication. She has also served as a consultant to public and private organizations in the area of strategy and innovation processes.

 

Mar Ipanema Hotel -R. Visc. de Pirajá, 539 - Ipanema, Rio de Janeiro - RJ, 22410-003

Distance: 18 km

Room Fees: Rate (per night) from R$420 / US$128 (Single)

Phone: +55 (21) 3875-9191

Booking deadline: 

Transportation: We will provide transportation to/from those hotels only. Participants are free to stay elsewhere, however, if they do so, they'll have to arrange their own transportation to either the University or to one of the suggested hotels for pick-up. Also, we will provide transportation only during program activities, meaning that we'll not provide transfer to/from the airport upon departure/arrival. Please note that COPPEAD GSB is not responsible for any transaction settled between students and this hotel.

 

Everest Rio Hotel  - R. Prudente de Morais 1117 Ipanema - Rio de Janeiro - Brasil

Distance: 24 km

Room Fees: Rate (per night) from R$370 / US$112 (Single). In order to access these rates, send booking request to centraldereservas@everest.com.br and inform the code "GRUPO DE ITALIANOS MBA". You may also book by phone: 0800 600 0995 or +55 (21) 32159500

Phone: +55 (21) 32159500

Booking deadline: 31/7/2017

Transportation: We will provide transportation to/from those hotels only. Participants are free to stay elsewhere, however, if they do so, they'll have to arrange their own transportation to either the University or to one of the suggested hotels for pick-up. Also, we will provide transportation only during program activities, meaning that we'll not provide transfer to/from the airport upon departure/arrival. Please note that COPPEAD GSB is not responsible for any transaction settled between students and this hotel.

Coming soon...

Student Experiences (Photos & Videos)

EMBAConsortium